This is an attempt at combining the visual and verbal language of baby boomer caregivers into the PSAs. there are a lot of things wrong with this, aside from the obvious lack of design involved. I think I was getting too stuck on the fact that these needed to reflect as much of the subcultures language as possible, and I was hardcore sacrificing design for it. What I got from this is: I've looked up the design that baby boomers see all the time. Prognosis: it is hideous. Solution: don't try to use it!