-someone looking for higher-quality chocolate (as opposed to Hershey's)
-perhaps more geared toward women
Act Total Care Anticavity Fluoride Mouthwash - this is a hygiene product. Hopefully, everyone is concerned with hygiene.
-adult audience (taste is very strong. also, it's not alcohol-free, and most children's mouthwashes are.)
-someone who cares about more than just the average dental protection (unlike Listerine, this product rebuilds enamel instead of solely preventing cavities).
-parents looking for healthy food for their children
-people who like organic good