September 27, 2010

Modes of Appeal - Intended audience

Dove Milk Chocolate Promises - chocolate is a comfort food, but it's really a universal product. It's tough to think of what specific audience might be intended with these chocolates. BUT. Considering the way that the current packaging is handled:
-adult audience
-someone looking for higher-quality chocolate (as opposed to Hershey's)
-perhaps more geared toward women

Act Total Care Anticavity Fluoride Mouthwash - this is a hygiene product. Hopefully, everyone is concerned with hygiene.
-adult audience (taste is very strong. also, it's not alcohol-free, and most children's mouthwashes are.)
-someone who cares about more than just the average dental protection (unlike Listerine, this product rebuilds enamel instead of solely preventing cavities).

-parents looking for healthy food for their children
-people who like organic good

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