October 1, 2010

Modes of Appeal Round 1 sketches

After working on all of these thumbnails, it's pretty clear that I've got some issues visually showing ethos and logo. Way to be boring, redundant, and predictable, Kelsey. Anyway, Moving forward with the Annie's Homegrown Bunny Grahams, as this is the product that I had the most success with.

Because the original packaging turned out to actually be a little ambiguous as to what appeal it was (dominantly), I'll be doing a page or two of ethos appeal, and going to the next step with all three appeals in for these little bunny snacks.

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