Logos - instructions on the front of the package! For noodles, I think?
Pathos - These little chocolates appeal to my feelings by showing themselves as little button-eyes of cute animals! "Daaaaw" factor!
Ethos - This says it is Swiss. These pictures look very Swiss. The imagery leads me to trust that it is authentic, and telling the truth. Plus, anything in a collectable tin box has authority, they're just too cool.
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