Showing posts with label Design Systems. Show all posts
Showing posts with label Design Systems. Show all posts
October 14, 2011
Group 1 Touchpoints, Moving Slowly but Surely.
October 9, 2011
October 4, 2011
Phase 2 Final
In order to begin the rebranding process, I first refined the objective statement for Half-Price books.
"Through rebranding Half Price Books, I would like to downplay their emphasis of affordability while raising awareness of their strong roots in the green movement, all while using playful and nostalgic aesthetics to appeal to a book-loving audience."
Keeping the key attributes (playful, nostalgic, and eco-friendliness) in mind, I began the iterative process of creating the 3 different directions. That is, after changing the name to “Early Birds.” The intention of this change was to meet the part of my objective that states to “downplay their emphasis of affordability.”
One direction personifies the letter “e,” turning it in a light and playful bird. The second direction that I pursued is a more solid, formal brandmark that took the shape of both a book and the initials of the new company name. The third direction, which I now intend to move forward with, simply consists of a monogram. The supporting elements of each brand fill out the attributes that the brandmarks did not cover. Check out the scribd for all the details!
Kelsey Anderson Phase 2
"Through rebranding Half Price Books, I would like to downplay their emphasis of affordability while raising awareness of their strong roots in the green movement, all while using playful and nostalgic aesthetics to appeal to a book-loving audience."
Keeping the key attributes (playful, nostalgic, and eco-friendliness) in mind, I began the iterative process of creating the 3 different directions. That is, after changing the name to “Early Birds.” The intention of this change was to meet the part of my objective that states to “downplay their emphasis of affordability.”
One direction personifies the letter “e,” turning it in a light and playful bird. The second direction that I pursued is a more solid, formal brandmark that took the shape of both a book and the initials of the new company name. The third direction, which I now intend to move forward with, simply consists of a monogram. The supporting elements of each brand fill out the attributes that the brandmarks did not cover. Check out the scribd for all the details!
Kelsey Anderson Phase 2
October 1, 2011
September 22, 2011
September 16, 2011
September 13, 2011
Initial Branding Tries
So here are some of the initial thoughts that I had, after floundering around with the name for too long. Lots are really literal and pretty much just illustrate the early bird. Moving forward, I will make sure that not all three directions will feature a bird. Maybe just one, and I think the very top image is where I'm headed for that one.
September 11, 2011
Half Price Books Presentation
Half Price Books
I chose to rebrand Half Price Books, a store the resells books as well as CDs, records, movies, magazines, etc. Currently HPB is seen by their audience as being an affordable, vast collection of used books. But they are much much more than that, and with their current branding, it is unfortunately not clear how big of a role they play. Because of the scattered, cozy nature of their stores, and their name containing the words “half-price,” they are currently giving off a vibe that seems to be a little more “cheap” than it needs to be. HPB is a wonderful company in the fact that they are community-based and extremely invested in literacy, education, and green movement programs. Unfortunately, these wonderful qualities are not well reflected in their current branding, which is somewhat scattered and off-track of their mission statement. My goal with this rebranding is to update and enliven Half Price Books so that the emphasis of is about their strong values rather than their affordable prices.
Half Price Books
I chose to rebrand Half Price Books, a store the resells books as well as CDs, records, movies, magazines, etc. Currently HPB is seen by their audience as being an affordable, vast collection of used books. But they are much much more than that, and with their current branding, it is unfortunately not clear how big of a role they play. Because of the scattered, cozy nature of their stores, and their name containing the words “half-price,” they are currently giving off a vibe that seems to be a little more “cheap” than it needs to be. HPB is a wonderful company in the fact that they are community-based and extremely invested in literacy, education, and green movement programs. Unfortunately, these wonderful qualities are not well reflected in their current branding, which is somewhat scattered and off-track of their mission statement. My goal with this rebranding is to update and enliven Half Price Books so that the emphasis of is about their strong values rather than their affordable prices.
Half Price Books
August 23, 2011
Subscribe to:
Posts (Atom)