October 19, 2010

Packaging - Pathos

For the pathos appeal, I'll be working on an interactive box where a child can cut the Annie's Homegrown mascot, Bernie the Bunny and decorate him with objects found around the house. I wanted to try and keep with the idea that Annie's is all natural, and on the original box they stress recycling the box.

Again, working in an analog form has been a lot of fun, but along with all the other corrections and refinements I need to make to this package, I would also like to play around the text some more.
Anyway, I need to first focus on giving Bernie Bunny a purpose. And more more more illustrations.

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