Steve Frykholm

A few notes on Steve Frykholm, from his lecture, his works, and his critique.
Attention to detail:
Do we take the time to pay attention to what we say and how it's represented? What's appropriate?





In regard to Change One Thing:

• Cliches are easily understood, but what other icons symbols can represent the idea?
• Don't use text like a "bandaid on an assignment."
• Don't say the same thing with both your image and your type--leave something for the viewer to explore.
• "Change One Thing"

-keeping the tagline could make it more personal that just having the topic as the tagline
-is it a command or a call to action? Does the image make you want to do something?

• Narrative is king. Messages are important, work harder on your words.
• Facts may be more important than headlines.
• "Shoulder climbing"

"You have to create a MAGNET."