Modes of Appeal - Intended audience

Dove Milk Chocolate Promises - chocolate is a comfort food, but it's really a universal product. It's tough to think of what specific audience might be intended with these chocolates. BUT. Considering the way that the current packaging is handled:

-adult audience

-someone looking for higher-quality chocolate (as opposed to Hershey's)

-perhaps more geared toward women

Act Total Care Anticavity Fluoride Mouthwash - this is a hygiene product. Hopefully, everyone is concerned with hygiene.

-adult audience (taste is very strong. also, it's not alcohol-free, and most children's mouthwashes are.)

-someone who cares about more than just the average dental protection (unlike Listerine, this product rebuilds enamel instead of solely preventing cavities).

Annie's Homegrown Bunny Grahams (chocolate chip) -

-parents looking for healthy food for their children

-people who like organic good