Bitmap images are pixel based, and can support hundreds and thousands of colors per image. This allows for a great amount of detail and tonal quality to be achieved. The millions of pixels create a very rich image, and cannot be detected unless you zoom in.
Pros:
- more colors available for each image
- details are greater
- each pixel can be manipulated, allowing for a lot of freedom when editing/altering an image.
- an image cannot be enlarged past its original size, or the computer attempts to create the missing data where there are no pixels, resulting in a fuzzy/blurry image.
- pixelation of an image also occurs when you try to manipulate or warp it
Vectors are shapes that consist of points, lines, and curves. They are mathematical images, allowing for more manipulations. These images are made in computer programs.
Pros:
- retains its quality, no matter how much the image is enlarged
- can be filled with solid colors, gradients, and even patterns
- ideal for things that need to be represented in multiple colors and sizes, such as logos
- typically very simple in comparison to bitmaps
- look rather flat
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